Photography & Design//  Naoma Serna

Course//  Inktank

The Empowerment Campaign : “Go ahead, try and label me.” #NotALabel

This campaign highlights the ways women are often critiqued by other women. Stickers at the bottom of the show the labels we use to judge each other, However, when the sticker is torn off it is not allowed to stick to the poster. The back part of the sticker also reveals the word “Human” to remind us that people are more than the words we associate with their beliefs or their decisions.

Gender Equality will never exist if we see people as labels; rather we are beings united by shared humanity.

Award//  Graphex 47 - Art Directors Club of Tulsa - Graphex Winner - Category Advertising