Design, Illustration & Photography // Autumn O'Feery

The Hiding Dog Brewery is a conceptual company that focuses on the relationship between a man and his best friend. The name "Hiding Dog" also comes from the animistic character found within a man after having a few drinks. Each brew has a different personality: the Tail-Chaser, the Howler, the Fetcher, or the Biter. For man's best friend, there is the Pisser, simply, dog water. The brand and company expanded form these five drinks. The entire system focuses on the comradery between a man and his dog, and the important role they have in each others lives